The challenge
The brand wanted more than ads. It wanted real customers making videos about it and sharing them with their friends. But most people have never made a video, and a brand can't send a film crew to every customer. Every video also had to look on brand, every time, with no risky content slipping through.
What we built
We built a web platform on reels.play3.ai, our video platform. It works in three simple steps:
- Pick a style. Customers choose from a set of ready-made video styles, each one designed for the brand.
- Get a finished video. The platform makes a short branded video for them, ready to go.
- Share it. Customers post it to their own channels.
The brand's rules were built in from the start. Every video goes through automated quality checks before it reaches the customer.
How it worked
Customers found the brand's page through a code on the brand's own packaging. Behind that code, we provided the page, a tracked link and the measurement, so the brand could see what the packaging was driving.
Partway through the season, we added four new styles. The effect was clear. Videos made with the new styles were posted publicly at two to three times the rate of the originals. From the day they arrived, the new styles took about half of all creation. The lesson: fresh styles keep people making.
The results
Over the season, the platform delivered:
- 3,603 videos made by 1,370 first-time creators.
- Under 7 minutes on average from sign-up to a first finished video.
- 1,257 videos posted publicly to YouTube and TikTok.
- Almost 85,000 views on posts that are still live.
- 382,580 visits to the brand's campaign page.
Figures are from the season debrief, with data through September 15, 2026.